Listen to the Episodes Now:
EPISODE 15
The $1/Day Content Amplifier (How to Make Your Best Posts Work 10x Harder)
Show Notes
What if you could reach thousands of new people every day for less than your morning coffee run? No complex funnels. No hiring an expensive ads agency. No creating mountains of new content every week. Just $1/day behind each of your best posts.
Because here's the problem with organic reach: even your most brilliant content is only seen by around 5% of your existing followers.
Which means you're stuck in an endless loop of showing up for the same limited audience, while thousands of people who need your help have no idea you exist.
In this episode of Launch Confidential, Taylor and Diana break down:
- Their exact low-budget set-it-and-forget-it content amplification strategy
- How to identify which posts deserve ad spend
- Setting up awareness ads the right way in Ads Manager (NOT that evil "boost" button)
- Building custom audiences you can retarget later
- The only three metrics that really matter when you're buying visibility (not conversions)
It's not about becoming a Meta ads expert or drowning in analytics. It's about amplifying what's already working so you can reach 1000's more NEW people than organic reach ever could.
KEY MOMENTS
02:10 The low budget strategy that changes everything (no funnels, no agency required)
04:26 The brutal truth about organic growth - why "just post more" won’t grow your business
06:03 The real numbers: how many people actually see your social content?
10:44 What the true objective of awareness ads is (hint: not conversions or lead generation)
12:42 The content audit that tells you exactly where to put your ad spend
13:56 Why reels beat everything else for reach (especially when you’re retargeting)
15:26 The campaign objective mistake that's costing you money
17:33 The Andromeda update: why everything you knew about targeting just changed
19:28 Why Ads Manager isn’t as impossible as it tries to be - and the hidden toggles wasting your budget
23:13 The only 3 metrics that truly matter for awareness campaigns
24:07 Your 5-step visibility campaign implementation plan
EPISODE 14
Stop Posting So Much: Why Consistency Beats Frequency - Every Single Time
Show Notes
What if everything you've been told about posting frequency is backwards?
You're watching other creators post daily - sometimes multiple times a day - and you're convinced that's what it takes. So you batch on Sunday, show up strong for three days, burn out by Thursday, disappear for two weeks, feel guilty, then panic-post six times in three days to catch up.
That cycle? It's not just exhausting. It's actually tanking your reach.
The algorithm doesn't care that you posted ten times last week. It cares that you ghosted this week. And every time you do that, you're training it not to trust you.
Turns out, the algorithm rewards reliability over volume. Predictability over hustle. Consistency over bursts. And most creators are doing the exact opposite of what actually works.
In this episode of Launch Confidential, Taylor and Diana break down what the algorithm is actually optimizing for, why sporadic posting destroys your reach even when you're creating great content, and how to find a posting rhythm that grows your audience without burning you out.
Spoiler: it's way less than you think. And yes, you have permission.
KEY MOMENTS
02:30 - Why the algorithm rewards consistency, not volume
04:10 - What "reliably" means to the algorithm (and why it matters more than frequency)
06:46 - The panic post pattern that confuses the algorithm
08:17 - How long it takes to build trust with the algorithm (and why it compounds)
10:57 - What sporadic posting is actually costing you
13:29 - Finding your sustainable rhythm: the honest capacity audit
18:27 - The easy content posting commitment that changes everything
20:28 - What happens after 12 weeks of true consistency
23:31 - The 70-80% certainty rule for posting
24:38 - You now have permission to post less!
CONNECT + RESOURCES
We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:
EPISODE 13
Stop Creating Content From Scratch: The System That Turns One Launch Into Year-Round Content
Show Notes
You spent weeks crafting your launch content. The emails that got replies. The posts that stopped the scroll. The sales page copy that actually converted. The reels you did your hair and makeup for.
And then cart closed, you filed everything away in a Google Drive folder you'll never find again, and sat down the next week to create content from scratch.
Again.
BUT… Here’s the thing. You’re already sitting on your highest converting messaging ever created - content that’s been proven to move people toward buying - and you’re letting it die while you burn out trying to match that level of genius all over again. Every. Single. Week.
Launch content isn’t temporary, single-use promo content that expires when the cart closes. It's the most strategically valuable content you'll ever create because you're writing from total clarity - dialed into your offer's exact transformation, your ideal client's real objections, and the precise language that moves people into taking action.
That clarity is what makes people convert. And you’re archiving it in your Google Drive.
In this episode of Launch Confidential, Taylor and Diana break down the Launch-to-Runway System - how to turn your best launch assets into a year-round nurture machine that fills your content calendar without burning out.
KEY MOMENTS
03:38 - What is the Launch-to-Runway System?
05:53 - Reframing launch content as nurture content
07:22 - What treating launch content as single-use is actually costing you
09:43 - Launch tone vs nurture tone: decision-focused vs belief-focused messaging
10:36 - Side-by-side examples: how to reframe launch messaging for year-round use
13:35 - Nurture CTAs that work: low-pressure, high-value actions
16:01 - What to look for: conversion signals that identify your high performers
19:25 - The Content Cascade: how one proven launch asset becomes multiple nurture assets
22:28 - Real walkthrough: turning one launch email into 4 unique pieces of content
25:33 - Case study: how a relationship coach turned one webinar segment into year-round nurture
30:13 - Your homework: how to audit your last launch to find your first high performer
EPISODE 12
Why Pain Point Marketing Isn't Enough: The Identity-First Messaging System That Makes Buyers Chase Yo
Show Notes
You crafted what you thought was the perfect pain point content. Really dug into their struggle, showed them you understand their problem, validated their pain.
And then... crickets. Or worse - great engagement, but zero sales.
Here's what nobody's telling you: pain point marketing isn't just failing to convert anymore. It's actually training your audience to be professional tire kickers. Buyers are more sophisticated now. What worked three years ago is creating comparison shoppers instead of committed buyers.
Meanwhile, there are coaches who post about their offer once and get flooded with DMs asking "How do I work with you?" and "Where do I sign up?" Same market, same platform - completely different results.
The difference? They're not dwelling in the pain. They're leading with identity.
In this episode of Launch Confidential, Taylor and Diana break down exactly why pain-focused messaging is killing conversions and prolonging your sales cycles - and introduce their three-layer messaging system that flips the script entirely. This is the framework they use with every client, in every launch, across every piece of content.
KEY MOMENTS
01:51 - Why pain point marketing is keeping you broke (and training your audience to be indecisive)
04:11 - What pain point marketing is actually costing you in sales cycle length
05:44 - Introducing identity-first marketing: the three-layer messaging system
07:37 - Desire - the bridge from pain to transformation (and painting the picture of possibility)
10:42 - Identity - speaking to who they're becoming (not just what they want)
19:29 - Real examples: pain-first vs identity-first messaging (same topic, completely different results)
20:57 - How to implement this: the three-question check system for every piece of content
22:13 - Your homework: audit your last three posts through the identity-first lens
24:16 - The big takeaway: pain point marketing isn't wrong, it's just incomplete
EPISODE 11
Behind the Business: From Facebook Ads Agencies to Launch Coaching (Co-Founder Interview)
Show Notes
After 10 episodes of tactical strategies and frameworks, you might be wondering: who are these women telling me how to launch?
Fair question. And we think it’s time you get to know us a little better.
In this episode of Launch Confidential, Taylor and Diana interview each other and share their partnership journey - from running Facebook ads agencies in 2020 to building a launch coaching business together.
They unpack the unique methodologies and frameworks that became the foundation of Launch Babes - including their Launch Intelligence™ diagnostic system - and share the mindset shifts that help online coaches and course creators escape feast-or-famine launch cycles.
Just a real conversation about collaboration and building something sustainable… together.
KEY MOMENTS
01:24 - How Diana and Taylor met back in 2020 (and first impressions)
04:42 - Realizing that their opposite skill sets were their superpower
06:30 - Why two is better than one: funnels, copy, and ads as a complete ecosystem
09:43 - The life event and pivot: from DFY agencies to coaching partnership
24:44 - What Launch Intelligence™ means (and why diagnosis beats tactics)
33:24 - What to look for in a potential business partner or collaboration
34:20 - How a human design session helped them become better partners
37:52 - Why cart close is the beginning of your next launch (not the end)
39:07 - Why warm audiences convert 5x higher than cold traffic
39:58 - Two actions to take this week: data analysis and between-launch visibility
EPISODE 10
How to Build Momentum this December Without Burning Out: 4 Strategies to Start 2026 Strong
Show Notes
It's the end of 2025, and you're staring down the last days of the year with a choice: grind through the holidays to "finish strong," or (more tempting) take a legit vacation from your desk - and hope your audience doesn't notice and still remembers you exist after New Year's.
Here's the thing - neither of those options actually works.
The coaches who start January strong aren't the ones hustling until December 31st, and they're not the ones disappearing for three weeks either. They're the ones running a simple, sustainable, and strategic visibility system that keeps them top of mind while they're actually enjoying the holidays with their families.
December isn't about finishing strong by someone else's definition (looking at you, guys in Patagonia vests posting on Instagram about Q4 heroics). It's about clearing the runway so you can take off in January feeling energized instead of depleted. Real momentum doesn't come from sprinting to the finish line - it comes from cleaning up mental clutter, staying visible when your competitors disappear, and creating spaciousness instead of stress.
Think of this as your permission slip to build a business that doesn't require you to miss your kids' Christmas concert or answer Slack pings between wrapping presents. Because the entrepreneurs who thrive in Q1 aren't the ones who worked through every holiday in Q4 - they're the ones who used December to set up systems that run while they're drinking hot cocoa and watching "Elf" (again).
In this episode of Launch Confidential, Taylor and Diana share their exact anti-hustle approach to ending the year - four simple strategies that build real momentum heading into 2026 without sacrificing a single holiday moment or burning yourself out before the new year even begins.
This is your holiday-themed reminder: Hustle-culture? Soooo 2024.
Momentum in 2026 is all about making room for you to be present in your own life - not just your work.
KEY MOMENTS
03:43 - Why the "finish strong" pressure is broken - and permission to define it on your own terms
04:14 - The toxic hustle-through-December advice - why it’s a lie
04:45 - What real momentum looks like (hint: it's the opposite of grinding)
06:10 - Strategy #1: Clearing 2025 mental and physical clutter to create spaciousness for 2026 (hello, ADHD entrepreneurs)
08:45 - Strategy #2: Visibility when your competitors disappear - without doing more
10:25 - How to batch December content in 20 minutes using simple B-roll and static images (no talking head reels required)
11:47 - Strategy #3: Why giving your audience a no-strings-attached gift is your most strategic move
13:54 - Strategy #4: One tiny experiment to try for forward momentum and useful data (without launching anything)
14:35 - Recap and connect: how to share your ideas with us!
EPISODE 9
The Post-Launch Profit System: How to Stack Revenue After Cart Close (Without Relaunching)
Show Notes
Most coaches treat cart close like a finish line. Strategic coaches know it's a starting gun.
Here's what separates them: while everyone else is ghosting their warmest audience to "recover," the coaches who actually scale are running a systematized post-launch funnel that turns non-buyers into next-cycle customers - automatically.
The 48-72 hours after your cart closes? That's not downtime. That's your highest-converting window of the entire year. Your non-buyers just spent a week watching you, learning from you, getting this close to buying. Some are sitting in buyer's remorse for what they didn't purchase. Others needed one more nudge, one more bridge, one more reason to trust you.
And if you don't have a plan for that window, you're not just leaving money on the table - you're training your audience to wait you out. They know you'll disappear. They know you'll resurface months later, starting from scratch. They know the launch cycle resets to zero because you never built a runway.
In this episode of Launch Confidential, Taylor and Diana break down The Post-Launch Profit System - a simple, repeatable 5-step checklist that keeps your launch funnel running while you rest, turns leftover momentum into compounding results, and makes every cart close the start of your next launch cycle (not the end of your revenue).
You'll learn:
- The Post-Launch Black Hole and why disappearing after cart close is killing your launch ROI
- How to automate your entire post-launch funnel so momentum stacks instead of resets
- The segmentation strategy that turns engaged non-buyers into downsell customers (and future buyers)
- Why bridge offers aren't consolation prizes - they're trust-builders that lead to premium sales
- The retargeting system that keeps you visible for $5-15/day while you recover
- How to pre-schedule 90 days of runway so your next launch never starts from zero
This isn't about launching more. It's about making every launch count more - by building a system that converts after cart close, not just during it.
KEY MOMENTS
03:10 - Why the week after cart close is your hottest conversion window
04:05 - How to carry launch momentum into your next cycle (instead of starting over)
08:45 - The segmentation strategy that tracks engagement and positions your downsell
10:15 - Bridge offers that build trust and lead to premium purchases (not discount sales)
17:05 - The low-budget retargeting system that works while you rest
17:55 - Why momentum dies when you don't have a post-launch profit system
18:20 - How to stay visible after cart close without burning out
EPISODE 8
The 5-Step Post-Launch Checklist to Keep Selling After Cart Close
Show Notes
If you're calling it a wrap as soon as the cart closes, you're walking away from the hottest audience you'll have all year. Those non-buyers are ON FIRE - but only for a hot minute before that window slams shut. Miss it, and you're leaving money (and momentum) on the table.
They just spent time watching you, engaging with you, learning from you. Some were this close to buying. Others are already feeling buyer's remorse - not for what they purchased, but for what they didn't. They wanted to say yes but the timing, the price, or the trust wasn't quite there yet.
And if you know what to do in that 48–72 hour window after cart close, you can meet them exactly where they are - and turn that leftover sizzle into real revenue, without re-launching or burning out.
In this episode of Launch Confidential, Taylor and Diana walk you through a simple, repeatable 5-step post-launch checklist and break down:
- The post-cart-close system to sustain momentum and stack results without re-launching
- Why the post-launch week is your hottest sales window (and what happens when you go dark)
- How to automate your entire post-launch system so you can rest AND keep selling
- The strategy that effortlessly adds thousands in revenue after cart close
- Why cart close isn't the finish line - it's the starting gun for your next launch cycle
By the end of this episode, you'll know exactly what to do in the 48-72 hours after cart close to turn leftover momentum into trust, sales, and compounding results.
KEY MOMENTS
03:03 - Why the week after cart-close is your hottest window
03:50 - How to carry launch momentum into the next cycle
08:24 - How to segment & tag your non-buyers strategically
09:52 - Creating and positioning bridge offers that meet people where they are
16:48 - The low-budget retargeting strategy that works while you rest
17:44 - Why momentum dies when you don’t have a post-launch system
18:00 - Visibility after cart close (without burnout)
EPISODE 7
Launch IQ: The 5 Metrics That Predict Whether Your Next Launch Scales or Stalls
Show Notes
If you’ve ever run the same offer, same strategy, same energy… and got wildly different results, this episode is your answer key.
Because it’s not your webinar script or ad copy doing the heavy lifting - it’s your launch system.
In this episode of Launch Confidential, Taylor and Diana break down:
- What Launch IQ actually is - and why it determines whether results stack or reset
- The five metrics that predict launch success before cart open
- The invisible leaks quietly capping your conversions (and how to find them in 5 minutes)
- Why systems beat tactics when it comes to consistent, scalable launches
You’ll also hear how Launch IQ turns “starting from zero” into compounding momentum across every launch.
By the end of this episode, you’ll know exactly which numbers to watch, where your system is leaking, and what to fix first.
KEY MOMENTS
02 : 04 - Why your results feel random, not repeatable
02 : 52 - How to spot leaks before you open the cart
08 : 31 - What really tanks your show-up rate
12 : 41 - The $5-a-day habit that keeps your launches warm
14 : 52 - How ghosting your list quietly kills conversions
17 : 20 - The follow-up move that adds 20–40% more revenue
22 : 00 - Why messy funnels can still outperform perfect ones
23 : 33 - How to make each launch stack instead of reset
17 : 40 - What your Launch IQ score actually reveals
RESOURCES
Go to launchbabes.com/quiz to take the Launch IQ quiz now.
EPISODE 6
Post-Launch Strategy: How to Turn ‘Not Yet’ Leads Into Future Buyers
Show Notes
Cart close isn’t the end of your story — it’s the hottest moment of your launch. 🔥
Most coaches treat it like the afterparty’s over and everyone went home…
but really, your warmest leads are still waiting for their moment to say “yes”..
In this episode, Taylor and Diana unpack “the missed window” - that golden stretch of time right after cart close when smart follow-up turns “not yet” into your next best buyers.
If your launches keep feeling like a full sprint followed by a trust fall into silence, this one’s your roadmap back to momentum.
YOU'LL LEARN
Why cart close is the beginning of your next sales cycle - not the end
The 4 follow-up systems that turn ghosted leads into future buyers
How to automate nurture + segmentation so you’re not chained to your laptop
What to post, email, and promote in the weeks after launch
Why “follow-up” isn’t pushy - it’s the oxygen your next launch needs
KEY MOMENTS
02 : 26 - The most common mistake with cart-close
04 : 10 - The real reason your non-buyers are your hottest leads
05 : 09 - Email follow-up: what to send, when, and why it works
06 : 15 - Automations + tagging: segmenting non-buyers for max return
08 : 02 - Retargeting ads - even on a budget ($5/day goes a long way)
10 : 38 - Content strategy for post-launch
11 : 17 - The power of a waitlist + keeping your leads in your world
13 : 18 - Tactical examples of downsells and mini-offers
17 : 35 - Turning follow-up into a bridge, not a burnout cycle
21 : 14 - Belief shift: why follow up isn't pushy - it's strategic
EPISODE 5
Why Your Non-Buyers Aren’t Lost: The Hidden Gold in Every Launch
Show Notes
You know that post-launch pit in your stomach? All those registrants showed up… and then ghosted at checkout? 😬
This week, Taylor and Diana flip the script on “no.”
You’ll see why your non-buyers aren’t rejection - they’re near-buyers on their own timeline.
We’ll unpack the psychology of timing, the follow-up moves that turn ghosted checkouts into future clients, and the always-on systems that keep your warmest leads warm.
You’ll Learn:
- Why a “no” today really means “not yet”
- How low-ticket offers become high-ticket sales
- How to keep momentum alive with downsells, micro-yeses, and follow-up automations
- The truth about fake urgency (and what to do instead)
- How to read your post-launch data without spiraling into drama
KEY MOMENTS
04:10 $47 mini → $12,000 program: a real example of nurture that works
06:19 Timing vs. rejection: the belief shift that changes everything
07:05 Ditching fake urgency and meeting buyers when they’re ready
08:15 Keeping momentum with downsells, mini-offers, and micro-yeses
09:16 “Everywhere” without burnout: automated post-launch follow-up
11:13 Data over drama - using the numbers (not emotion) to drive decisions
12:05 What your metrics actually mean
14:36 Recap + the biggest reframe: non-buyers are your goldmine
EPISODE 4
Build a List That Buys: How to Turn Lead Magnets into Launch Fuel
Show Notes
If you’ve ever said “I just need a bigger list and my launches will finally take off,” this episode is your gentle (but firm) intervention.
Because… no.
Not all subscribers are buyers.
Some are browsing, some are collecting freebies... And a list full of those? It’s like running a boutique for people who only ever “try things on”.
In this episode of Launch Confidential, Taylor and Diana break down:
Why list alignment beats list size every time
• The 3 sneaky ways your freebie might be attracting the wrong audience
• How your lead magnet quietly decides whether your next launch flops or flies
• The difference between browsers (DIY dreamers) and buyers (wallets ready)
You’ll also get access to a 3-minute self-check quiz to see if your list is full of future buyers or inbox squatters.
By the end of this episode, you’ll walk away knowing how to audit your freebie, align it with your paid offer, and start growing a list that actually converts.
Bottom line: It’s not how many people you attract. It’s who you attract - and your lead magnet is the bouncer at the door.
KEY MOMENTS
[00 : 00 : 55] The “bigger list” myth that keeps coaches stuck in launch limbo
[00 : 03 : 45] Why alignment beats size every single time
[00 : 05 : 20] Three ways your freebie quietly misfires
[00 : 07 : 20] Diana’s viral freebie flop (and what it cost her)
[00 : 08 : 40] Why your list is only as good as your lead magnet
[00 : 09 : 25] How aligned lead magnets create easier, higher-converting launches
[00 : 10 : 55] The belief shift: bigger isn’t better — aligned is better (even if it’s smaller)
[00 : 11 : 30] Take the quiz: is your list full of buyers or browsers?
EPISODE 3
Stop Chasing Cold Leads: How to Heat Your Audience (and Your Sales)
Show Notes
Pouring all your ad spend into cold traffic… and wondering why results whiplash?
In this episode of Launch Confidential, Taylor & Diana break down why “more reach” isn’t the goal - warmer reach is. You’ll learn how to build an audience that already trusts you, and use between-launch seasons to turn lurkers into buyers.
Get a break down the numbers that have your launches feeling like Groundhog Day with cold, hard conversion data - and show you exactly how to stack your launch cycles with a higher ratio of people who are already halfway to yes.
You’ll learn:
• The conversion metrics that matter (and the ones that don’t)
• How to warm your list between launches without burning out
• Simple “micro-yes” offers that turn lurkers into ready buyers
By the end, you’ll see exactly how a smaller, warmer list beats a massive cold one - every single time.
KEY MOMENTS
[00 : 00 : 55] THE question: Why chase cold when warm converts 5x better?
[00:01:35] The data that explains why some launches flop and others crush
[00 : 02 : 00] “Crowded mall” vs. “dinner party” - the analogy that explains everything
[00 : 03 : 25] The math that proves size doesn’t matter (list size, that is)
[00 : 04 : 55] Why warm audiences make launches lighter - and your heart rate lower
[00 : 06 : 15] The real role of cold traffic - and how to make it work for you
[00 : 07 : 45] How to nurture between-launches (without posting daily)
[00 : 08 : 35] The $1-a-day awareness ad that keeps you visible year-round
[00 : 09 : 20] Why your “non-buyers” are actually your next buyers
[00 : 10 : 10] Mini-offers and micro-yeses - the bridge from lurker to loyal
[00 : 11 : 55] Quick recap - warm leads, steady nurture, predictable sales
EPISODE 2
The Launch Reframe: Why Predictable Sales Start Long Before Cart Open
Show Notes
Still cramming all your trust-building, objection-handling, and closing into five frantic days?
Still treating cart close like “The End” instead of the starting gun for your next launch?
In this episode of Launch Confidential, Taylor and Diana reframe launch week as the receipt printer, not the whole business model.
You’ll learn how to turn your runway into a system that nurtures, automates, and compounds so you stop relying on launch week heroics and start getting predictable results that scale.
KEY MOMENTS
[00:01:05] What your “runway” actually is and when it starts
[00:02:15] Launch Week’s real job: support decisions (don’t persuade)
[00:04:20] The 3 main jobs of your runway
[00:10:45] Automate post-launch follow-up and a simple downsell path
[00:13:15] Why ghosting warm leads kills momentum (and how not to…)
[00:14:35] The Five I’s content framework for between-launch content
[00:18:05] Cold vs. warm launches: why runway work pays off
[00:19:20] Quick recap + how to predict your next launch results
EPISODE 1
Turn Non-Buyers Into Clients: The Post-Launch Plan for Coaches
Show Notes
Are you exhausted by launch cycles that feel like a sprint… only to end with a trickle of sales?
Do you ghost your list the minute cart closes, secretly hoping things will “just work out better next time”?
In this kickoff episode of Launch Confidential, Taylor and Diana break down why unpredictable launch results aren’t a “funnel problem” - they’re a system gap.
You’ll learn how your non-buyers (aka launch leftovers) are actually your most valuable growth asset, and why the runway between launches is where scalable, predictable sales are built.
You’ll walk away with the mindset shifts, data, and post-launch systems to make every launch stack on the last… instead of starting from zero every time.
KEY MOMENTS
[00:01:30] The post-launch hangover & the #1 mistake coaches make after every launch
[00:03:45] The “Three Feet from Gold” story that’ll change how you see non-buyers
[00:06:30] The conversion math that’ll make you rethink every cold launch
[00:08:45] Why your runway is your real business model
[00:12:00] How to keep showing up without burning out
[00:15:10] What warm-launch calm feels like (and why cold launches are so 2019)
[00:18:55] The Free People nurture strategy that every coach needs to steal
[00:22:40] The four shifts that make launches stack instead of reset
