Listen to the Episodes Now:
EPISODE 4
Build a List That Buys: How to Turn Lead Magnets into Launch Fuel
Show Notes
If you’ve ever said “I just need a bigger list and my launches will finally take off,” this episode is your gentle (but firm) intervention.
Because… no.
Not all subscribers are buyers.
Some are browsing, some are collecting freebies... And a list full of those? It’s like running a boutique for people who only ever “try things on”.
In this episode of Launch Confidential, Taylor and Diana break down:
Why list alignment beats list size every time
• The 3 sneaky ways your freebie might be attracting the wrong audience
• How your lead magnet quietly decides whether your next launch flops or flies
• The difference between browsers (DIY dreamers) and buyers (wallets ready)
You’ll also get access to a 3-minute self-check quiz to see if your list is full of future buyers or inbox squatters.
By the end of this episode, you’ll walk away knowing how to audit your freebie, align it with your paid offer, and start growing a list that actually converts.
Bottom line: It’s not how many people you attract. It’s who you attract - and your lead magnet is the bouncer at the door.
KEY MOMENTS
[00 : 00 : 55] The “bigger list” myth that keeps coaches stuck in launch limbo
[00 : 03 : 45] Why alignment beats size every single time
[00 : 05 : 20] Three ways your freebie quietly misfires
[00 : 07 : 20] Diana’s viral freebie flop (and what it cost her)
[00 : 08 : 40] Why your list is only as good as your lead magnet
[00 : 09 : 25] How aligned lead magnets create easier, higher-converting launches
[00 : 10 : 55] The belief shift: bigger isn’t better — aligned is better (even if it’s smaller)
[00 : 11 : 30] Take the quiz: is your list full of buyers or browsers?
EPISODE 3
Stop Chasing Cold Leads: How to Heat Your Audience (and Your Sales)
Show Notes
Pouring all your ad spend into cold traffic… and wondering why results whiplash?
In this episode of Launch Confidential, Taylor & Diana break down why “more reach” isn’t the goal - warmer reach is. You’ll learn how to build an audience that already trusts you, and use between-launch seasons to turn lurkers into buyers.
Get a break down the numbers that have your launches feeling like Groundhog Day with cold, hard conversion data - and show you exactly how to stack your launch cycles with a higher ratio of people who are already halfway to yes.
You’ll learn:
• The conversion metrics that matter (and the ones that don’t)
• How to warm your list between launches without burning out
• Simple “micro-yes” offers that turn lurkers into ready buyers
By the end, you’ll see exactly how a smaller, warmer list beats a massive cold one - every single time.
KEY MOMENTS
[00 : 00 : 55] THE question: Why chase cold when warm converts 5x better?
[00:01:35] The data that explains why some launches flop and others crush
[00 : 02 : 00] “Crowded mall” vs. “dinner party” - the analogy that explains everything
[00 : 03 : 25] The math that proves size doesn’t matter (list size, that is)
[00 : 04 : 55] Why warm audiences make launches lighter - and your heart rate lower
[00 : 06 : 15] The real role of cold traffic - and how to make it work for you
[00 : 07 : 45] How to nurture between-launches (without posting daily)
[00 : 08 : 35] The $1-a-day awareness ad that keeps you visible year-round
[00 : 09 : 20] Why your “non-buyers” are actually your next buyers
[00 : 10 : 10] Mini-offers and micro-yeses - the bridge from lurker to loyal
[00 : 11 : 55] Quick recap - warm leads, steady nurture, predictable sales
EPISODE 2
The Launch Reframe: Why Predictable Sales Start Long Before Cart Open
Show Notes
Still cramming all your trust-building, objection-handling, and closing into five frantic days?
Still treating cart close like “The End” instead of the starting gun for your next launch?
In this episode of Launch Confidential, Taylor and Diana reframe launch week as the receipt printer, not the whole business model.
You’ll learn how to turn your runway into a system that nurtures, automates, and compounds so you stop relying on launch week heroics and start getting predictable results that scale.
KEY MOMENTS
[00:01:05] What your “runway” actually is and when it starts
[00:02:15] Launch Week’s real job: support decisions (don’t persuade)
[00:04:20] The 3 main jobs of your runway
[00:10:45] Automate post-launch follow-up and a simple downsell path
[00:13:15] Why ghosting warm leads kills momentum (and how not to…)
[00:14:35] The Five I’s content framework for between-launch content
[00:18:05] Cold vs. warm launches: why runway work pays off
[00:19:20] Quick recap + how to predict your next launch results
EPISODE 1
Turn Non-Buyers Into Clients: The Post-Launch Plan for Coaches
Show Notes
Are you exhausted by launch cycles that feel like a sprint… only to end with a trickle of sales?
Do you ghost your list the minute cart closes, secretly hoping things will “just work out better next time”?
In this kickoff episode of Launch Confidential, Taylor and Diana break down why unpredictable launch results aren’t a “funnel problem” - they’re a system gap.
You’ll learn how your non-buyers (aka launch leftovers) are actually your most valuable growth asset, and why the runway between launches is where scalable, predictable sales are built.
You’ll walk away with the mindset shifts, data, and post-launch systems to make every launch stack on the last… instead of starting from zero every time.
KEY MOMENTS
[00:01:30] The post-launch hangover & the #1 mistake coaches make after every launch
[00:03:45] The “Three Feet from Gold” story that’ll change how you see non-buyers
[00:06:30] The conversion math that’ll make you rethink every cold launch
[00:08:45] Why your runway is your real business model
[00:12:00] How to keep showing up without burning out
[00:15:10] What warm-launch calm feels like (and why cold launches are so 2019)
[00:18:55] The Free People nurture strategy that every coach needs to steal
[00:22:40] The four shifts that make launches stack instead of reset
