Episode 19 | Why People Hit Unsubscribe (No, It’s Not Because You Email Too Much)
Apple Podcasts | Spotify
Ever hovered over the send button asking yourself, “Am I annoying my list?”
In this episode of Launch Confidential, we’re talking about the quiet anxiety so many coaches carry around email marketing: the fear of being “too much,” annoying your list, or losing your audience just by showing up in their inbox.
Because when that anxiety kicks in, what usually happens isn’t restraint - it’s silence. And silence cools your audience, stretches out your sales cycle, and makes every launch feel heavier than it should.
If you find yourself second-guessing follow-ups, spacing emails way farther apart than you know you should, or holding back because of that one nasty “please remove me” that still lives rent-free in your brain… this conversation is for you.
KEY MOMENTS
01:41 - The real reason people unsubscribe (and why it’s not what you think)
03:25 – The fear loop that teaches your list to tune you out
05:52 - Why unsubscribes are actually doing you a favor
06:28 - The fastest way to become forgettable in someone’s inbox
07:54 - The subject line habit quietly killing your open rates
09:03 - Why “safe” emails never get opened
10:00 - The underused inbox feature that changes open rates
12:55 - How to tell if you’re emailing too much — or not enough
14:38 - The kind of emails people actually want to read
16:13 - A sustainable email cadence that doesn’t burn you out
19:03 - The reframe that makes emailing feel lighter instantly
CONNECT + RESOURCES
We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:
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ABOUT DIANA TORONTO AND TAYLOR MARKS
Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.
As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.
Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably – without burnout.
This show is for coaches and course creators ready for the business they imagined when they started – one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.
Launch Confidential is their new source for strategies and systems that just WORK.
ABOUT LAUNCH CONFIDENTIAL
Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.
Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.
