Episode 16 | Why Meta Loves the Boost Button, Why You Should Not - And What To Do Instead
Apple Podcasts | Spotify
If you’ve ever clicked that tempting little “Boost Post” button thinking you were doing something smart for your business… this episode is your friendly intervention.
We get it. It looks so easy. No tech, no strategy, just instant “results.” But the truth? Boosting posts is one of the fastest ways to throw money down the Meta drain—and we’re here to show you a better way.
In this episode of Launch Confidential, Taylor and Diana break down why boosting posts rarely works (especially for coaches and course creators), what it’s actually doing to your ad data, and exactly how to promote your best content the right way inside Ads Manager instead.
You’ll walk away knowing:
When boosting might make sense (hint: it’s rare)
The #1 thing to do before you spend a single dollar on ads
Why Ads Manager gives youactualstrategic control
How to turn great organic posts into a full-blown audience-building machine
Because boosting isn’t a growth strategy—it’s just a distraction. The real growth happens when you use ads to build something.
KEY MOMENTS
02:46 – The real reason Meta wants you to boost (it’s not to help your biz)
04:17 – What boosted posts actually do (and why your targeting gets trashed)
06:00 – Why CPMs skyrocket with the boost button
08:49 – When Meta lies to you (yes, really)
09:28 – What you lose when you boost: strategic data, retargeting, and ROI
11:57 – The only two scenarios where boosting might make sense (and even then…)
13:25 – How to “boost” the right way: Ads Manager walkthrough
14:13 – Why your ad objective matters more than you think
15:15 – How to use exclusions, retargeting, and warm audiences strategically
17:01 – A mindset shift: data over vanity
17:48 – Why Ads Manager gets easier (even if you’re not techy)
18:00 – The secret to duplicating campaigns without the headache
18:45 – When to promote organic posts (and when to skip it)
21:50 – The biggest mistake: boosting everything
22:17 – Your permission to stop boosting - and start building something better
CONNECT + RESOURCES
We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:
📝 → Get the Launch Bottleneck Decoder to diagnose exactly what’s been capping your sales in under 5 min: launchbabes.com/bottleneck
Stop guessing, fix what actually matters, and start getting predictable results (on purpose).
ABOUT DIANA TORONTO AND TAYLOR MARKS
Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.
As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.
Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.
This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.
Launch Confidential is their new source for strategies and systems that just WORK.
ABOUT LAUNCH CONFIDENTIAL
Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.
Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.
