Episode 25 | We’re Leaving Social Media (Gasp!): Why We’re Doing It, What We’re Building Instead, and Why It Could Work for You Too
Apple Podcasts | Spotify
What happens when a visibility strategy starts asking for more than it gives back?
We’re rethinking what organic growth is supposed to do for a business like ours — and where that effort makes the most sense now.
This week on Launch Confidential, we're pulling back the curtain on:
Why we decided social media was no longer the right center of our organic strategy
What made searchable, long-form content feel like a smarter move
What we’re building instead of relying on feeds for discovery
Why this shift has felt more freeing than scary
Why this could be worth rethinking in your business too
KEY MOMENTS
1:30 - The announcement that could be as shocking as it is inspiring
3:25 - The shift that changed how we think about discovery
4:14 - Why searchable long-form content started making more sense to us
6:06 - The Instagram change that made organic feel harder to trust
10:28 - When social media starts feeling less strategic and more personal
13:01 - The “critical mass” problem we can’t ignore anymore
17:45 - The signal that made our podcast harder to dismiss
19:11 - Why search keeps working after social has already moved on
20:20 - The reason intentional search changes the quality of attention
20:49 - What we’re building instead of feeding the algorithm
22:22 - The platform we’re excited to test next
20:57 - The question we had to ask when the answer was always “more”
25:25 - The permission slip for anyone feeling heavy about social media
CONNECT + RESOURCES
Grab our favorite tools, trainings, and launch resources here:
📱Run the free Launch IQ GPT diagnostic to find the gaps in your launch system in minutes. Attribution Link: Free Launch IQ GPT Diagnostic
🚀Grab the Post-Launch Profit Playbook™ for a simple, repeatable follow-up system that turns warm leads and missed buyers into captured revenue after cart close. Attribution Link: Post-Launch Profit Playbook
ABOUT DIANA TORONTO AND TAYLOR MARKS
Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.
As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.
Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably – without burnout.
This show is for coaches and course creators ready for the business they imagined when they started – one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.
Launch Confidential is their new source for strategies and systems that just WORK.
ABOUT LAUNCH CONFIDENTIAL
Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.
Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.
